Alibaba Group and GINgroup sign agreement to certify companies in the digital era


The Mexican company GINgroup, specialized in working capital, recently signed a collaboration agreement with the Asian technology giant Alibaba Group, to certify companies in the digital era. The agreement aims to strengthen the training and understanding of companies on all issues related to digitalization.

The electronic signature took place in the offices of GINgroup, in a private event, moderated by Ms. Elena Achar Samra, Director of Public Affairs of GINgroup. This certification combines the experience and success stories of 20 years in more than 150 countries of Alibaba, with the knowledge and consolidation that GINgroup has more than 39 years in Mexico, Latin America and Europe, offering comprehensive solutions in the field of human talent management.

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Dr. Raúl Beyruti Sánchez, president of GINgroup, and Andrés Díaz Bedolla, co-founder of Atomic88 the business accelerator of in Mexico, were responsible for signing the agreement with which they have strengthened their cooperation and work ties, to certify companies and train leaders who use the advantages and benefits of the digital transformation.

„For GINgroup it is a great pride that we are here today achieving this agreement that, among other things, will allow the recovery, this pandemic has hit the Mexican economy but not the Mexicans or GINgroup, so it is important to work hard,“ he said.

The executive of the firm said that, from his perspective, the best way to push the country’s recovery in the face of the situation that is present today is through the preparation and strengthening the capacities of workers within Mexican companies.

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„We want to grow together and we will work to achieve that with dedication, relying on this alliance that will help us in the generation of employment, health and many other things, pushing workers to be more and more prepared in their jobs,“ he said.

The coronavirus destroyed the economy
Sanchez, said that the COVID-19 pandemic destroyed the Mexican economy, so it is necessary to seek new ways to reactivate it, such as the incursion of small and medium enterprises in digital commerce. „We have to work hard, we have to work with dedication and in the best way to be prepared,“ he said.

He also recalled that this type of work around Bitcoin Billionaire training has been a constant, for some time now, in his company, recalling, for example, the work that in conjunction with the Organization for Economic Cooperation and Development (OECD) are doing to push the integration of people with different skills to work life

He added that the alliance aims to generate employment, and provide the necessary conditions, technological and digital, to put Mexico to competitiveness.

He explained that Mexican businessmen will obtain more profits if they expand their knowledge and enter the digital sector and that the company promotes four pillars that are part of the agreement signed with Alibaba: education, health, heritage and entertainment.